Operation Cloud Mine

A quarter of the way into the 21st Century, it has become clear that our political, economic, and cultural systems have founded themselves upon structures which are increasingly divergent from socioecological equilibria. While global modern civilization has raised its general standards of affluence, prosperity, and capital, it has done so increasingly to the detriment of both its ecological and social wellbeing.

This growing divergence between economic growth and socioecological well-being is a well measured fact. Since the 2000s, there has been a growing movement among academics, scientists, politicians, and civil society to evolve GDP and other narrow neoclassical economic metrics with indicators for social progress which are increasingly ecologically and socially oriented.

While the small ‘Beyond GDP’ cadre of academics, scientists, politicians, and civilians exists, it is relatively removed from the mainstream rhetoric in the private, public, and civil spheres. In order to transform global development into global sustainable development, the three spheres of society cannot continue to disassociate economic growth from social & environmental wellbeing.

This challenge is a huge opportunity for whomever is able to innovate and lead this transition in cultural and intellectual media production & distribution.